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		<title>NBC&#8217;s new fall lineup: &quot;more colorful&quot;</title>
		<description><![CDATA[With ratings at an all-time low, NBC is trying desperately to get out of its funk. First order of business was to get Leno back in his traditional slot and leave the 10 o&#8217;clock hour open for the 1-hour drama series. Well, the peacock network just revealed some of its fall season lineup and dramas [...]]]></description>
		<link>http://axisblog.com/2010/05/nbcs-new-fall-lineup-more-colorful/</link>
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		<title>Un Golazo With Copa Chevy!</title>
		<description><![CDATA[On December 20, hundreds of soccer fans and families in the Los Angeles area came out to support local amateur teams competing in “Copa Chevy” hosted by Chevrolet and the Carson Soccer League. Teams from all over the city competed during two weekends of play, with the final competition held at Dolphin Park in Carson, [...]]]></description>
		<link>http://axisblog.com/2009/12/un-golazo-with-copa-chevy/</link>
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		<title>Latinos and Cinema</title>
		<description><![CDATA[Last week, New York City was buzzing with the 10th anniversary of the New York International Latino Film Festival. On opening night, the festival’s founder, Dominican/Puerto Rican/New Yorker, Calixto Chinchilla, explained how his dream started with the desire to provide a forum to showcase the richness and capacity of Latino cinema. That first year, the [...]]]></description>
		<link>http://axisblog.com/2009/08/new-york-international-latino-film-festival/</link>
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		<title>Vacationing in Wuhu Island</title>
		<description><![CDATA[On July 23, Nintendo transformed Times Square into a full-scale resort, equipped with palm trees, a pool, 50 tons of sand, steel-drum band, lounge chairs and of course piña-coladas!   The Axis Agency was there to help them reach the Hispanic consumer for the launch of Nintendo’s hottest game this summer, Wii Sports Resort. &#160; Thousands [...]]]></description>
		<link>http://axisblog.com/2009/08/vacationing-in-wuhu-island/</link>
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		<title>The Lost Son of Havana</title>
		<description><![CDATA[Recently ESPN aired a movie documenting the life of the great cuban pitcher Luis Tiant.  The film chronicles Tiant’s arrival on Cuban soil for the first time in 46 years.  Its occasional tearjerking scenes notwithstanding, The Lost Son of Havana is really a baseball lover’s movie with great insight into one of the greatest pitchers [...]]]></description>
		<link>http://axisblog.com/2009/08/the-los-son-of-havana/</link>
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		<title>E3 2009</title>
		<description><![CDATA[This past June, The Axis Agency participated in the 2009 E3 trade show, the world&#8217;s premiere trade show for computer and video games and related products. By inviting Hispanic media to the NOA briefing, providing personal booth tours, and coordinating interviews with NOA executives the Nintendo team was able to secure great media coverage which included [...]]]></description>
		<link>http://axisblog.com/2009/08/e3-2009/</link>
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		<title>The cultural lift in researching Hispanic audiences</title>
		<description><![CDATA[ U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product surveys than their non-Hispanic counterparts, according to a study designed by Jeffry Savitz, President of Savitz Research Companies and Professor of Marketing Research at the University of North Texas. The [...]]]></description>
		<link>http://axisblog.com/2009/07/the-cultural-lift-in-researching-hispanic-audiences/</link>
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		<title>GM alive and well in Cuba</title>
		<description><![CDATA[Visit msnbc.com for Breaking News, World News, and News about the Economy]]></description>
		<link>http://axisblog.com/2009/06/gm-alive-and-well-in-cuba/</link>
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		<title>How Much Is Too Much ?</title>
		<description><![CDATA[PRSA published a terrific piece on social media access at work. Check it out at: http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/]]></description>
		<link>http://axisblog.com/2009/06/how-much-is-too-much/</link>
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		<title>MIAMI&#039;S &quot;LA KALLE&quot; (Univision Radio) FLIES WITH THE ARMY&#039;S GOLDEN KNIGHTS !</title>
		<description><![CDATA[]]></description>
		<link>http://axisblog.com/2009/06/miamis-la-kalle-univision-radio-flies-with-the-armys-golden-knights/</link>
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