The cultural lift in researching Hispanic audiences
Jul 14U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product surveys than their non-Hispanic counterparts, according to a study designed by Jeffry Savitz, President of Savitz Research Companies and Professor of Marketing Research at the University of North Texas. The study...
How Much Is Too Much ?
Jun 10PRSA published a terrific piece on social media access at work. Check it out at: http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/
Latinas Love Fashion!
May 29
I recently had the opportunity to work on the Caress Skinwear Launch for the Hispanic market which included a media tour w/ Colombian pop sensation Fanny Lu and celebrity stylist, Rocco. They were @ Rocco Donna salon on SoBe to give out hot fashion tips which prove that your skin is the ultimate fashion accessory. I had a blast working on this launch with my team as one of my many tasks was...
Quarter of Hispanics Use Only Cell Phones
May 20
More and more consumers are cutting the cord and opting to go only wireless with their telephone communications. a recent survey by National Health (NHIS) showed that Hispanics are leading the charge with 25 percentof Hispanic households depending only on their cell phones as primary means of telephone communication. By comparison, the same study showed that 21.4 percent of African-Americans...
Today's Multi-Generation Workforce Setting
May 15With more and more people postponing their retirement and working late into their 70s, for the first time in our history, we have four generations in the workplace – Matures (1925-1942), Baby Boomers (1943-1965), Generation X (1965-1980) and Generation Y, also known as Millenials, (1981-2002). An interesting article published in the Spring issue of Hispanic MBA provided insights into each...