Un Golazo With Copa Chevy!
Dec 22
On December 20, hundreds of soccer fans and families in the Los Angeles area came out to support local amateur teams competing in “Copa Chevy” hosted by Chevrolet and the Carson Soccer League. Teams from all over the city competed during two weekends of play, with the final competition held at Dolphin Park in Carson, California. This promotion sought to connect Chevy with Latino consumers...
Latinos and Cinema
Aug 13
Last week, New York City was buzzing with the 10th anniversary of the New York International Latino Film Festival. On opening night, the festival’s founder, Dominican/Puerto Rican/New Yorker, Calixto Chinchilla, explained how his dream started with the desire to provide a forum to showcase the richness and capacity of Latino cinema. That first year, the festival was held in a little room, over...
Vacationing in Wuhu Island
Aug 13On July 23, Nintendo transformed Times Square into a full-scale resort, equipped with palm trees, a pool, 50 tons of sand, steel-drum band, lounge chairs and of course piña-coladas! The Axis Agency was there to help them reach the Hispanic consumer for the launch of Nintendo’s hottest game this summer, Wii Sports Resort. Thousands of New Yorkers and tourists got their feet sandy and...
E3 2009
Aug 10
This past June, The Axis Agency participated in the 2009 E3 trade show, the world’s premiere trade show for computer and video games and related products. By inviting Hispanic media to the NOA briefing, providing personal booth tours, and coordinating interviews with NOA executives the Nintendo team was able to secure great media coverage which included Ritmo Deportivo (Telemundo...
How Much Is Too Much ?
Jun 10PRSA published a terrific piece on social media access at work. Check it out at: http://prsay.prsa.org/index.php/2009/06/05/why-pr-pros-need-access-to-social-media-at-work/