Vacationing in Wuhu Island
Aug 13On July 23, Nintendo transformed Times Square into a full-scale resort, equipped with palm trees, a pool, 50 tons of sand, steel-drum band, lounge chairs and of course piña-coladas! The Axis Agency was there to help them reach the Hispanic consumer for the launch of Nintendo’s hottest game this summer, Wii Sports Resort.
Thousands of New Yorkers and tourists got their feet sandy and tested out the game in the middle of Military Island. Wii Sports Resort lets players enjoy twelve different resort-themed activities, which include archery, jet-skiing, sword fighting and basketball! The games come with multiple levels and activities, making it possible for any gamer to adapt. The addition of a new accessory, the Wii MotionPlus offers advanced precision, which allows users to experience the Wii like never before.
The Axis Agency aided Nintendo with securing significant media coverage in the Hispanic market. El Gordo y La Flaca, Escandalo TV, Despierta America, EFE, La Alcancia, Mira magazine and Dulce all enjoyed the tropical getaway in the middle of America’s busiest city. Even celebrity, Anais, paid a visit to join in the fun!
Wii Sports Resort can bring a vacation getaway straight to anyone’s living room! So if you’re interested in an economical vacation, active workout and family fun don’t hesitate to buy your one-way ticket for the entire familia to Wuhu Island today.