Can social media reinvent the soap opera?
Apr 22Social media provides some of the most interesting and far reaching marketing opportunities we have seen in years. The levels of penetration and overall consumer consumption offer incredible potential for brands. This combined with the other unprecedented marketing opportunity that exists – the U.S. Hispanic market – produces unbelievable possibilities. Unilever, another...
They say imitation is the best form of flattery
Apr 09NBC/Universal premieres tonight a new cop series that has a striking similarity to a LAPD recruitment campaign that we did several years back. The innovative campaign we developed boosted the image of LAPD, significantly increased recruitment to new heights (today there are more cops in the LAPD than ever before) and delivered a state-of-the-art digital, cinematic and community campaign that...
More TV Ads Project Images of Racial Harmony
Apr 08In the world of American advertising, racial harmony is now reality _ um, sort of By TODD LEWAN The Associated Press Ever see an inner-city schoolyard filled with white, Asian and black teens shooting hoops? Or middle-aged white and Latino men swigging beer and watching the Super Bowl on their black neighbor’s couch? Or Asians and Latinos dancing the night away in a hip-hop club? ...
Feeling Hispanic
Apr 01How to woo bicultural Hispanic By Todd Wasserman Hispanic-themed advertising and marketing resonates best with “bicultural” Hispanics, according to recent research by a professor at Auburn University. Veena Chattaraman, an assistant professor at the school’s department of consumer affairs, cited a recent study in which the school polled Hispanics in three groups: Hispanic-dominant,...