Digital Hispanics

Digital Hispanics

Dec 18

According to Experian Consumer Research’s latest study, most kids spend time online.   As a result of growing up with computers, Internet and other technology like cell phones and digital cable, today’s kids have different childhood experiences compared with the experiences of older generations.  Young Hispanics are also taking part in that revolution.  Young people 24 and...

Dec 16

Two ads that tap into unique cultural insights in a genuine and entertaining way. Two approaches, for sure, but both hit the mark and connect the brand to culture and lifestyle. I particularly like the Nike ad, it’s a bit old school but still...

Ayudando los ninos con cancer

Ayudando los ninos con cancer

Dec 12

There is no greater need in the delivery of healthcare services than providing access to doctors, medicines and education.  Yet, significant cultural barriers are preventing or discouraging Hispanics (especially those recent immigrants) from seeking attention and care.  I have seen this personally.  For the last few years, I have served on the board of Padres Contra el Cancer, an...

Music remains the heart of Latin Culture

Music remains the heart of Latin Culture

Dec 11

Found myself going over the winners of this year’s Latin Grammy’s.  Album of the Year – Juanes; Song of the Year – Juanes; Best New Artist – Kany García; Best Pop Album by a Duo or Group – Belanova; Best Urban Music Album – Wisin y Yandel.  It was a big night for Latin music (and Universal Latin Music Group specifically).  This year no genre dominated which says that Latin...

Census: More Hispanics in USA fluent in English

Census: More Hispanics in USA fluent in English

Dec 10

A recent article on USA Today reflected specific numbers of English fluency among Hispanics in the U.S.  The larger cities and counties that have been attractive spots for immigrants seem to have a larger index of fluency than the smaller ones.  Patricia Gomez, executive director of La Voz Latina, a non-profit group that offers social services to immigrants, says that day and evening English...