Corporate Marketers Hold Steady Despite Difficult Times
Oct 23More than 60 percent of the delegates at the recent Association of National Advertisers conference in Florida last week reported that they would maintain or increase their marketing budgets in the near term, as reported in the New York Times. Respondents included senior marketing executives that make multi-million dollar marketing investment decisions on behalf of some of the country’s...
Entering the Workforce in Uncertain Times
Oct 04As the U.S. House of Representatives mulls over the passage of a $700 billion economic package to address a downward spiraling economy, I’m reminded about how important it has become for public relations professionals and students entering the workforce to be financially literate. Because so much of today’s business news affects our clients and agency growth prospects, it is becoming...