Closing the Digital Divide
Closing the Digital Divide
Oct 17The old paradigm for Hispanic market promotions is dead—now that bilingual culture thrives in cyberspace. If you’re still targeting Latinos through traditional media alone, you better brace yourself for a change. There are signicifant numbers of acculturated, second- and third-generation Latinos in cyberspace. And biculturalism rules the Web. Let’s call them the Latino...