Spanish TV is a Must for Marketers – Nielsen Confirms
Sep 07Univision captured the #1 network ranking among all Adults 18-34, not just Hispanics, and out delivered ABC, CBS, NBC, FOX and CW for the entire first week of Nielsen’s single national panel.
In the first entire week (8/27/07-9/2/07) since all networks were reported from one single ratings sample, Univision ranked as the #1 network with an +11% advantage over its nearest competitor, FOX, and beating ABC by +43%, CBS by +42%, NBC by +57%, and fully +125% ahead of CW for all Adults 18-34, not just Hispanics. Univision was also the #1 ranked network all night every night Monday through Friday last week among the same coveted young adult demographic. In addition, Univision aired 9 out of the top 20 programs of the entire week, regardless of language, among all Adults 18-34.
The message for marketers is that if you want to reach a majority of consumers you have to be on Spanish TV — there’s no longer any question about it.
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