Hispanics Tech Savvy
Aug 30A study commissioned by Yahoo! Telemundo reveals that Hispanics are more tech-savvy than their non-Hispanic counterparts. Conducted by Simmons Research, the survey shows that two-thirds of Hispanics have been online for more than five years, 80 percent have broadband access and 44 percent have wireless access. Daily activities for Hispanics include 14 hours spent with technology...
Hispanics Can Turn the Election
Aug 20Hot-button topics like immigration and the first Hispanic Democrat to seek the presidency will play a defining role in the 2008 presidential election, making Hispanics a veritable swing voting bloc. Hispanics are the largest ethnic minority in the country, and their share of the electorate continues to grow. Hispanics were estimated to be 8 percent of the voting public in 2006, compared...
Pitbull "Ya Se Acabo" Music Video
Aug 14A young artist who has captured millions with his contagious beats and rhythms. Si Dios quiere la tragedia que le ha caÃda al pueblo cubano y acabara pronto, tu me...
Multicultural Marketing – A Global Truth
Aug 06The consumer marketplace is evolving at an unprecedented rate. Corporations wishing to maintain a competitive advantage must find new and innovative ways to engage the new world consumer. The days of “one size fits all†marketing are over. Customized strategies are becoming more common as the concept of mass marketing becomes passé. Historical points of entry are no longer viable,...
ABSOLUT Ritmo y Sabor – LA Event
Aug 06Axis helped kick-off the 2007 summer event series, “Ritmo y Sabor†for ABSOLUT VODKA at the Rumba Room in Los Angeles.