NBC’s new fall lineup: "more colorful"
May 19With ratings at an all-time low, NBC is trying desperately to get out of its funk. First order of business was to get Leno back in his traditional slot and leave the 10 o’clock hour open for the 1-hour drama series. Well, the peacock network just revealed some of its fall season lineup and dramas are back, together with a mix of comedies and some reality for good measure. But overall, NBC...
Un Golazo With Copa Chevy!
Dec 22
On December 20, hundreds of soccer fans and families in the Los Angeles area came out to support local amateur teams competing in “Copa Chevy” hosted by Chevrolet and the Carson Soccer League. Teams from all over the city competed during two weekends of play, with the final competition held at Dolphin Park in Carson, California. This promotion sought to connect Chevy with Latino consumers...
Latinos and Cinema
Aug 13
Last week, New York City was buzzing with the 10th anniversary of the New York International Latino Film Festival. On opening night, the festival’s founder, Dominican/Puerto Rican/New Yorker, Calixto Chinchilla, explained how his dream started with the desire to provide a forum to showcase the richness and capacity of Latino cinema. That first year, the festival was held in a little room, over...
Vacationing in Wuhu Island
Aug 13On July 23, Nintendo transformed Times Square into a full-scale resort, equipped with palm trees, a pool, 50 tons of sand, steel-drum band, lounge chairs and of course piña-coladas! The Axis Agency was there to help them reach the Hispanic consumer for the launch of Nintendo’s hottest game this summer, Wii Sports Resort. Thousands of New Yorkers and tourists got their feet sandy and...
The Lost Son of Havana
Aug 12
Recently ESPN aired a movie documenting the life of the great cuban pitcher Luis Tiant. The film chronicles Tiant’s arrival on Cuban soil for the first time in 46 years. Its occasional tearjerking scenes notwithstanding, The Lost Son of Havana is really a baseball lover’s movie with great insight into one of the greatest pitchers in MLB History. Definitely one of the best movies...
E3 2009
Aug 10
This past June, The Axis Agency participated in the 2009 E3 trade show, the world’s premiere trade show for computer and video games and related products. By inviting Hispanic media to the NOA briefing, providing personal booth tours, and coordinating interviews with NOA executives the Nintendo team was able to secure great media coverage which included Ritmo Deportivo (Telemundo...
The cultural lift in researching Hispanic audiences
Jul 14U.S. Hispanics rate products significantly higher than Non-Hispanics based on Culture Alone Hispanics, especially those who are more recent arrivals, give higher ratings in product surveys than their non-Hispanic counterparts, according to a study designed by Jeffry Savitz, President of Savitz Research Companies and Professor of Marketing Research at the University of North Texas. The study...
GM alive and well in Cuba
Jun 12Visit msnbc.com for Breaking News, World News, and News about the...